News & Events

I am a tenured professor on Entrepreneurship and Innovation at Rotterdam School of Management, Erasmus University. Meanwhile, I am also an Associate Dean at this school, responsible for Chinese Relations and Business Development, the founder and head of Erasmus-Huawei Collaboration Program, Visiting professor and research fellow at Harvard University, TEDx SpeakerAcademic Advisory Board Member of Amsterdam School of International Business; and a Senior Academic Advisor for the Steering Committee for Dutch National Framework of BBA International Business Program. and Co-founder of New Silk Road Institute. I love my job, passionate in doing cross-disciplinary multi-level research and teaching, to overview and understand multi-level phenomena and resolve puzzles across countries and sectors. 

 

Awarded as one of the 2019 Thinkers50 Radar list of 30 next-generation business thinkers, as one of 2015 "best 40 business school professors under 40 years old" by Poets & Quants; as an Honorary Professor at Beijing Jiaotong University; and the featured business school professor at NativeSociety (in the USA).

 

Besides teaching and research, I am also dedicated to Taichi, Yoga, and Eastern Philosophy

 

 

 

 

 

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July 15, 2019

SDG course of Innovation towards balanced development

In this week, we will explore the SDGs related to the economy. We will explore business contribution to SDGs 8, 9 and 12 and find out why decent work conditions, innovation and infrastructure, and sustainable consumption and production are so important. The key question is how businesses can be profitable in the long run while respecting planetary boundaries and human rights.

May 27, 2019

Revisiting my Huawei research on Huawei's Catching up

9 years ago, when I wrote this study about Huawei, almost no one from Europe had an idea about this company, Huawei.

9 years later, the world started to comment on Huawei but most are with a biased perspective.

From this study on Huawei's catching up (many years ago), we can see how Huawei managed to catch up with corporate ethics and positive force.

For this season, I would like to revisit this study and take it as a base to update with other studies as follow-ups. 

 

 

May 18, 2019

Where should the #Dutch go with their new policy towards #China?

Recently, the world has become more heated. The Sino-US trade war is at a peak, and the parties in the South China Sea began military exercises. For the EU, these days are not calm, similar to China and the United States with their own internal and external troubles – writes Ying Zhang, Erasmus Rotterdam School of Management Associate Dean.

 

Published on EuReporter. 

May 06, 2019

Tai Chi and Daily Balance

A fresh morning started by Tai Chi Practice during Erasmus Career Week, led by Dr. Ying Zhang 

April 25, 2019

Future Leader Program

RSM is one of the founding schools of the Future Leader Program- a truly international undergraduate program for future leaders. The program is keen to serve the fast-changing world and provide future leaders to the under-changing world (new) order. The Program Partners incl. Erasmus University’s Rotterdam School of Management (Netherlands), Peking University (China), ESSEC School of Business (France), IE School of Business (Spain), Lomonosov Moscow State University (Russia), National University of Singapore, Queen’s University’s Smith School of Business (Canada), and SGH Warsaw School of Economics (Poland)

January 31, 2019

New publication: The Impact of Positive Affect on Entrepreneurial Motivational Outcomes – A Self-regulatory Perspective

A new article with my Ph.D. Student Fan Jia, titled of The Impact of Positive Affect on Entrepreneurial Motivational Outcomes – A Self-regulatory Perspective has been recently published at International Review of Entrepreneurship, 16(4): pp. 627-656. 

Abstract as follows 

Abstract. We investigate the effect of an overall positive affective state of individuals on motivational—rather than cognitive—outcomes in entrepreneurship. Drawing from a self- regulatory perspective, we emphasize the key role of positive affect in influencing three motivational behaviors in regards to entrepreneurial engagement: direction (intrinsic versus extrinsic orientation), intensity (amount of entrepreneurial effort), and persistence (likelihood of entrepreneurial persistence). We also argue that environmental uncertainty acts as a moderator between positive affect and entrepreneurial motivations. Utilizing a data sample of entrepreneurs from a nationally representative household survey for China, we find support for positive relationships between positive affect on the one hand and intrinsic entrepreneurial orientation and entrepreneurial persistence on the other. We also find support for the hypothesized moderating role of environmental uncertainty regarding these motivational outcomes.

February 10, 2019

Veranderingen van 'werk' en individuele rollen, Changes in 'work' and individual roles

On Feb 11th, 2019, I will deliver a speech at the conference by Dutch Ministry of Health, Sports and Welfare. The abstract of the speech is as follows. 

 

The future looks promising but same time worrying. The present feels exciting but might also be exhausting. The past seems fruitful but sometimes regrettable. Fears and courage are co-existing variables in each of our steps. Looking into a future requires reflection on our history, present, and our identity.

In this talk, I will take a causation-but-effectuation approach to discuss the nature of our identity and our hopes for one of the possible positive future settings. I will argue there won’t be a concept of ‘job’ in the future, but there will be a concept of a singularity identity. We will not have to struggle in so-called ‘(un)employment’ and ‘job-less innovations’, but accordingly we have an (r)evolution, for the positive change in institutions, education, selection, and evaluation system.

Finally, I will discuss with our audience a few things that we should immediately do to achieve those mentioned above at different levels, as an individual, as an organization, and as an institution.

December 31, 2018

Business and educational entrepreneurship: purpose and future

My recent publication about Business and Educational Entrepreneurship on Annals of entrepreneurship education and Pedagogy – 2018

 

Comments from the editor professor Charles H. Matthews. 

 

January 20, 2019

Ying Zhang one of top 30 thinkers on the radar

New ideas in business and management are arriving at a great rate, and it takes great thinkers to signpost them for others to follow. Ying Zhang,Associate Professor of Entrepreneurship and Innovation, Chinese Economy and Business and Associate Dean of China Business at Rotterdam School of Management, Erasmus University (RSM) has been recognised as one of them. She is included in a list of the top 30 thinkers to watch in the coming year by www.thinkers50.com. It recognises her work that argues for the necessity of cross-sector collaboration between business, education research, and social-economic circumstance.

Ying Zhang’s inclusion puts her among a global group of academics and leaders of businesses and organisations, writers and consultants. “This is as powerful a group as we have ever identified in our annual selection — a broadly diverse group covering enormous ground — a dream team of researchers, advisers, entrepreneurs, and organizational leaders. They are the emerging thinkers to watch in 2019,” says the Thinkers50 website, a resource for identifying, ranking, and sharing leading management ideas with the aim of ‘providing innovative access to ideas with the power to make the world a better place’.

February 07, 2019

Identitat Global Forum: Changing World, Europe, and China

Identitat Global Forum: The Changing World, Europe and China

Zürich University, Aula (KOL-G-201), Rämistrasse 71, CH-8006 Zürich, Switzerland

09:00 – 18:00 

Friday, 8 February 2019

 

China has emerged from the Financial Crisis of 2008 as the fastest growing world power. Its ascent is changing the prevailing world order. The ramifications of these changes are felt across the globe. The ensuing US-China trade frictions are only one precursor of the significance of these changes. Erasmus China Business Centre and Swiss-Asian Chamber of Commerce are gathering colleagues from business, economics, politics, and academia to organize an annual Identitat-Global Forum. This forum analyses the economic and geopolitical impact of these changes on the Global Economy. The view must not be myopic and bilateral, the focus should rather be; on Asia on the one side and Europe on the other. In order to deal with the importance of the topic,  ECBC and SACC are cooperating with renowned experts from Academia, Politics, and Business. This year's conference is themed around The Changing World – Europe and China. It will focus on subjects such as the Trade War, Disruptive Technologies, The Changing World Order, The Belt Road Initiative, and further topics as they might emerge in the run-up to the conference. The Forum aims to become The annual event where protagonists of all stripes and colors may voice their concerns and visions on neutral ground. Switzerland is uniquely positioned to be the birthplace of this dialogue.

December 19, 2018

The New Silk Road Group-Public Roundtable II-China and EU in the MENA Region

As part of a series of public round table discussions, this event will explore EU and Chinese perspectives on the role of The Middle East and North Africa (MENA) region in the Belt and Road Initiative (BRI). The aim of this public round table is to bring together researchers, companies and government officials to discuss how the EU should position itself with regard to the Belt & Road Initiative (BRI) in the MENA region. The discussion will include examining the short- as well as long-term prospects of the BRI and their relevance to the three regions.
 

October 18, 2018

The New Silk Road Group-Roundtable I

NEW SILK ROAD GROUP- THE FIRST ROUNDTABLE DISCUSSION

THEME: THE ROLE OF THE NETHERLANDS IN THE BELT ROAD INITIATIVE *1 A discussion with Stakeholders, Scholars, Industrial Players, and Government Officials

October 28, 2018

The future of innovation: a few propositions. Speech to European Space Agency's Conference "Space for Innovation"

In this talk, I would like to discuss a (imaginable and conscious) possible future of Innovation, by following what we, as humans, have achieved but have concerned about. The talk will discuss innovation in a broader view and argue that innovation will create an alternative path for human beings to a new system, and act as an important instrument (besides institutions and the present and transitional system) to resolve tensions between the two spheres of our world (technology and society) and lag between the present and future. This upcoming innovation era could possibly disrupt the resistance of the old set-up of our community, and might allow integration of technology and society to search for the true truth of human’s identity in this space.

   

July 03, 2018

‘Niemand haalt al zijn voldoening uit één baan’

An interview by NRC about the future of Jobs. 

April 30, 2018

Belt & Road Initiative: Views from the Chinese side and European side.

Though BRI has been acknowledged as a cross-continent project expected to benefit both sides of the world, the tension and misunderstanding, instead, is, still in dominance, particularly for practitioners to act. I would like to propose my view of solutions from theoretical and practical perspectives. My motivation and hope, is, to offer some insights and implications to my audience, in order to facilitate the process of rethinking about our shared traits — particularly human kind's shared traits in difference-but-in-common.

April 30, 2018

SAGE Knowledge: China Business

Three years ago, in August @ AOM 2015 @ beautiful Vancouver, I had an interview on the topic of China Business by SAGE Knowledge. This interview video was just announced online. 

April 08, 2018

Who really likes their Job

An article named "who really likes their job" at Het Financieele Dagblad cited my TED Talk 

(my dutch is not good, but according to what I understand, the author's point has deviation from what I expressed in the talk). My point at Ted is clear to say that wife can get paid from husband for their housework at home, as to consider housework as a job (at home) as well. it is to reflect gender equality. 

"Wat mij betreft vraagt innova- tie op de arbeidsmarkt om een geheel nieuwe kijk op de waarde van werk. Ik hoorde laatst bij TedXWomen een speech van Ying Zhang, professor onder- nemerschap en innovatie. Zij vertelde dat ouders in China een vergoeding krijgen van de over- heid als zij hun kinderen helpen met huiswerk maken, omdat de overheid het belangrijk vindt dat ieder kind een goede opleiding krijgt. Huiswerkondersteuning wordt in China gezien als toege- voegde waarde voor de samen- leving, terwijl het bij ons gewoon een taak erbij is die we op dit mo- ment in groten getale oplossen met huiswerkbegeleiding. "

April 01, 2018

2018 Entrepreneurship Workstation in Shanghai @ SUFE Global MBA

2018 Workshops themed of  Entrepreneurship and Innovation in Global View @ Shanghai SUFE with Global MBAs

February 28, 2018

Commentary: US poised to be trade war's biggest victim. @ People's Daily

US President Donald Trump has signed a presidential memorandum aiming to impose billions of dollars in tariffs on a number of Chinese products and put restrictions on Chinese investment in US assets. He seems ready to start a trade was against China. This potential war, in the short and long run, will hurt American consumers the most and tax payers, in business and trade, investment and corporate collaboration.

March 24, 2018

China International Radio - Interview - Trump - Initiated Trade War with China 鹿特丹管理学院教授:美国发起贸易战将会自食其果

美国总统特朗普日前签署总统备忘录,依据“301调查”结果,将对从中国进口的商品大规模征收关税,并限制中国企业对美投资并购。对此,荷兰伊拉斯谟大学鹿特丹管理学院副院长张颖教授认为,如果特朗普执意挑起这场贸易战,将对美国的商业和贸易、投资与企业合作以及其消费者和纳税人造成更多伤害,美国将会很快自食其果。她同时表示,中美之间通过谈判解决问题的空间还是存在的。

March 20, 2018

The Future of Jobs

April 17, noon, @ErasmusCareerWeek, #Erasmus University,  I will deliver a debatable topic about the the Future of the Jobs. Your comments before or after this discussion are extremely welcomed.  

 

17-04-2018 from 12:15 - 13:15

Spreker:
Dr Ying Zhang, Associate Professor of Entrepreneurship and Innovation, Vice Dean of RSM on China Business and Relations at RSM, will give a talk about the Future of Jobs. In her view, there won’t be a concept of “job” in the future; on the contrary, there will be a concept for developing and applying singularity (being equal) and adaptation towards a new dynamism of “slash positions” in the future. This means we will not have so-called “(un)employment”, and won’t need to fight with “job-less innovations”, but accordingly we will have an (r)evolution, for the positive change in institutions, education, selection, and evaluation system, taking place. A more objective and effectual mechanism for such has been under development, pushed by the new world order and the new technology trajectory.   

One proposition (relevant to us and our stakeholders) is “If we, as individual or institutions, are not proactive proprietarily or slow in reacting to this change, we, as educators or stakeholders in the education sector, might be the first group to “lose so-called jobs” or “ being washed out from the future phenomena” (which might include other professionals such as lawyers and doctors). The argument does hand with the reality of tension and gaps between the traditional degree/diploma- signaling professionals and the new generation of “slash-professionals” with (social-economic) value-orientation (which calls for changes in people, relationship, function of institutions, and social- economic structure).  With the impact from new tech and a new way of thinking, we have to admit that we have been much “spoiled and insulated” in the "Ivory Tower”, without enough self- consciousness and heading-up- sensing-around.  …And a lot must be discussed and further developed… 
 

Location of the event: Paviljoen theaterzaal.

Registration: career@eur.nl

February 06, 2018

Tai Chi and Wellbeing program is about to start

Tai Chi, as one of the carriers of the philosophy of Daoismand wellness gatekeeper for Asians, follows the characters of water and its nature, as the strongest form, to conquer the negative and enhance the good in oneself and one’s surroundings. It is practiced for both its defense training and its health benefits, and famed by its magic in organically integrating body, mind, and intellect.

February 02, 2018

World Economic Forum 2018 @ Davos-Klosters

Following my lecture at MiP on the theme of "China and the World", the week after, as my second time, I joined World Economic Forum at DAVOS (from Jan. 23 to Jan. 26). This year's gathering was a bit different, simply put: divergently but also convergently. Themed as Shared Future in a Fractured World, with politicians, business leaders, entrepreneurs, and academics, artists, and many others, many medias have claimed that the theme of this year is very much in accordance with Chinese President Xi's speech last year at WEF DAVOS on the theme of "Jointly Shoulder Our Responsibility in Our Time, and Promoting Global Growth". To address it from my angle, I would say that it is actually in line with what has been happening and what the world phenomena has been evolved.

........

January 14, 2018

You, China, and the World

Very nice giving 6 hours lecture to MIP FT MBA students (most with engineering background) in Milan on Jan 15 2018, discussing various themes, including world economy and order, China rising, Power transition, business education, philosophy, technology, blockchain, bitcoin, future society, and the purpose of life etc.! Thanks Pino Musolino very much for making time to the education and offering his insightful opinions to the class!

December 31, 2017

My next essay about BRI

Sharing here that my next essay about BRI -Belt Road Initiative—-views from Chinese eyes and the European Eyes

 

expected to meet you in Feb 2018

December 06, 2017

China and the World

In this lecture, Dr. Zhang Ying is invited to present the recent past, the current, and the future of China and its relationship with the rest of the world, by reviewing and previewing China’s evolutionary path in economic, social, political, technological, and institutional trajectories. Through this, discussion will be continuing to figure out the major characteristics of China’s development, by taking example of China’s global strategy such as Made in China 2025 and the Belt and Road Initiative.

November 23, 2017

TEDxAmsterdamWomen Up Close & Personal event

Since 2010, TEDxAmsterdamWomen has taken over our city by storm—this global conference continues to inspire women to take the future into their own hands. 

On Friday afternoon, November 24th from 17:30 until 19:00 in our Atelier, join us for some drinks, bites and a special Q&A session hosted by sponsorship director of TEDxAmsterdamWomen Carine de Meyere that brings you up close and personal with two speakers of the conference who share their views on freedom, sustainability and the importance of education to name a few.

Introducing:
Dr. Ying Zhang: Vice Dean of RSM, Erasmus University
Lotte Leufkens: Winner of TEDxAmsWomen 2017 start up award 

November 15, 2017

THE BELT AND ROAD INITIATIVE AND ITS INFLUENCE ON EAST-WEST COOPERATION

The Eurasian Silk Road was developed over a thousand years ago, and then revived by China’s President Xi Jinping in 2013 as a part of the country’s economic transition. The Belt and Road Initiative (BRI), also called the New Silk Road and the One-Belt-One-Road, seems to have been widely accepted as an initiative to facilitate trade across the Eurasian continent, as well as geo-economic integration and global prosperity.

In her eyes, business – the core of productivity and economic growth – should embrace a “biological capability” to generate both economic and non-economic values. Doctor Ying Zhang, originally from China, with a background in industrial engineering, economics and management, is an Associate Dean for China Business & Relations and a tenured Professor of Entrepreneurship and Innovation at Rotterdam School of Management, Erasmus University. In 2015, Professor Zhang was recognized as "Best 40 Under 40" Business School Professors worldwide awarded by Poets & Quants. Professor Zhang is also founder and Head of the Erasmus-Huawei Collaboration Program which aims to facilitate knowledge-sharing between technology, innovation, business development and education in order to add value to the local social-economic community. Her role as an educator directly influenced Zhang’s most recent research on the value of social business and the role of education in creating a social environment which includes individual responsibility in crafting a sustainable society – what professor Zhang’s TEDtalk will focus on. This talk was given at a TEDx event using the TED conference format but independently organized by a local community.

October 16, 2017

Your Thoughts: Has China’s Economy Hit A Wall?

According to a report co-authored by Yandong Jia, a researcher at the Research Bureau of the People’s Bank of China, alongside Jun Nie, a senior economist at the Kansas City Fed, “analysis indicates that the momentum of Chinese growth is likely to slow in the near term.”

As the world’s second largest economy, China’s GDP has seen a 6.9 YoY increase, according to China’s National Bureau of Statistics (NBS). However, the above report suggests further growth to be considered bleak. “An analysis of its underlying forces suggests this momentum may not be sustainable,” it reads. “In addition, strength in policy-related variables has been waning, creating additional downside risks to near-term growth.”

Finance Monthly, this week spoke to several expert sources on China’s economy and prospected continued growth. Here are Your Thoughts.

September 25, 2017

The East and The West — Cooperation via Belt-Road-Initiative

China owns the Belt Road Initiative, or the world owns it? Cooperation comes with collective vision and effort. It does not only from friends, but also from “rivals”. In a Chinese saying, there is no forever friends, also no forever enemies/rivals. Aiming for the joint prosperity and just keeping working on it does matter. – writes Dr Ying Zhang.

September 12, 2017

CCTV-1开讲了 Lecture

​On Sept 13th, 2017, Professor Ying Zhang is invited to be a young speaker of CCTV-1 Lecture program, discussing with other speakers (including Rotterdam City Mayor & the President of Groningen Univeristy ) on Belt-Road-Initiative and Rotterdam Role in this plan. The program will be online soon. 

September 18, 2017

Visit of Shanghai Municipal Commission of Commerce & Shanghai Municipal Statistics Bureau

On 19th September, 2017, a delegation group from Shanghai Municipal Commission of Commerce and Shanghai Municipal Statistics Bureau visited RSM. Dean Prof. dr. Steef van de Velde, Associate Dean dr. ir. Ying Zhang, Prof. dr. Bert Balk, and Mr. Hans Horstink MSc MCM were present in the meeting. Discussions on Chinese statistics and future cooperation were held between both sides.

July 23, 2017

Seminar at Beijing Jiaotong University about Doing Resarch and Publication

Invited to give a seminar about doing research and publication at Beijing Jiaotong Univeristy, to PhD Students and Faculties. 

January 25, 2020

Happiness and Wellbeing in Education

Very Proud of this set of education work. Teaching the module of Happiness and Wellbeing in Education- for the excellent school principals in China, organized by China National Natural Science Foundation and China NGO Network and Association. Fantastic learning process with School Principals.

June 29, 2017

“Rotterdam and Hong Kong make One Belt, One Road Work for You”

The Belt and Road Initiative refers to the Silk Road Economic Belt and 21st Century Maritime Silk Road, a significant development strategy launched by the Chinese government with the intention of promoting economic co-operation among countries along the proposed Belt and Road routes. The Initiative has been designed to enhance the orderly free flow of economic factors and the efficient allocation of resources. It is also intended to further market integration and create a regional economic co-operation framework of benefit to all.

On the celebration moment of HK 20 years returning back to China, I was invited to talk about OBOR and its implication to Dutch economy and business at the seminar of  “Rotterdam and Hong Kong make One Belt, One Road Work for You”, co-organized by co-organised by the Netherlands Hong Kong Business Association, the Hong Kong Economic and Trade Office, Brussels, and the Hong Kong Trade Development Council.

June 26, 2017

Inivted as a Speaker at EU-China Annual Forum

The 7th EU-China Forum ‘EU-China cooperation in an age of uncertainty” will look at the future directions of EU-China relations in an age of increased uncertainties. Friends of Europe’s annual EU-China Forum brings together a unique mix of high-level speakers from Europe and China for an in-depth discussion on the different aspects of this multi-faceted relationship and is attended by policymakers, business representatives and leading academics from across Europe and China to discuss issues of shared interest and address pressing common challenges.

May 26, 2017

Professor Zhang is inivated to join China's Poverty Allevation Project via Education

On May 27th 2017, Professor Zhang is invited to join China's Poverty Poverty Project (NGO) as a faculty to study and educate a group of selected excellent school principals from Chinese Secondary Schools in China's Poverty Areas. Professor Zhang will be leading to study and help to build the module of Happiness and Happy Campus-Setting for this project. And it is believed such joint effort will be offering tremendous value to China's traditional education regime which has been only focusing on kids' academic performance while disregarding kids' mindfulness development towards building a happy life.

May 11, 2017

The mid-term Evaluation on the case development Collaboration betweeen Shanghai University of Finance and Economics and RSM.

May 22, 2017

Seminar about Case Development in Beijing Jiaotong Univeristy

On May 23rd, 2017, I was invited to give a seminar about Case Development and Inductive study, for the faculties from Beijing Jiaotong Univeristy. 

May 18, 2017

Visiting Tibet Univeristy

very honored to have chance to exchange ideas on international relationships and academic setting up with Tibet Univeristy and learning from them, in the period of May 16th to 19th. On May 19th, I gave a lecture/seminar about Globalization and Localization, Surviving and Thriving. 

April 17, 2017

Harvard Business School Teaching Case: Ant Financial. is signed off today

April 08, 2017

The first MindBody Intervention Program Academic Workshop

On Sunday, April 9th in Boston's Back Bay we successfully launched the first academic seminar of ZPA Mind Body Intervention Program.

We merged the philosophy of both Santana Dharma and Taoism to allow for a deeper understanding of oneself. The first three hour session's goal was to 'Energize Oneself' through bodywork techniques from Yoga and Tai Chi, to understand how energy moves from the inside out and cultivate more of that energy through the breath. The second three hour session's goal was to 'Rejuvenate Oneself' through bodywork techniques from Yoga and Tai Chi, to understand how cells heal through always being in a state of peace mentally and physically throughout the day to eliminate cell destruction.

After three hours, participants felt, energize, recharged, with their breathing quality heart rate quality improved, as well as their blood pressure reduced for those who are used to have high blood pressure symptom, and blood pressure increased who are used to have low blood pressure symptom.

We will continue to study and design ZPA program by combining these two eastern techniques and aim to bring ultimate health and wellbeing to all.

March 17, 2017

#Huawei #China: Nothing is more important than you being inspired and empowered!

On 16 March, 2017, Huawei (West Europe) and Rotterdam School of Management set up a collaboration based on smart education and digital transformation, covering an overarching collaboration on research and education, between Europe and China. The leader of the collaboration programme, Professor Ying Zhang1, in this article shares her brief observations and ideas about Huawei’s success as the representative of Chinese multinationals.

April 21, 2017

Meeting RSM Alumni in Houston

Positive force and global vision of #RSMAlumni #Houston #AACSBcompanying RSM new vision. Alumni highly appreciated what they learned at RSM and discussed their corresponding practice in industries! Look forward to learning more from our alumni

March 27, 2017

My latest Interview at <Rush Hour> (in Chinese), The largest American Chinese Broadcast in USA. AM1300

The topic of the interview is to introduce the Netherlands in general to Chinese Americans in USA. 

March 15, 2017

A New Collaboration between Industry and Education,between Europe and China, between Erasmus University and Huawei, after three years cooperation at business education level, has been set up. The new collaboration will be shaped into a new unit called Erasmus-Huawei Collaboration Program and embedded into Rotterdam School of Management, as an unique program exploring the digital transformation-oriented business education and research. 

This signing between Huawei and Rotterdam School of Management Erasmus University (RSM) is on March 16th 2017 in Amsterdam, and will mark the launch of the Erasmus-Huawei Collaboration Program. By then, we are thankful to have our RSM Advisory Board Members & other stakeholders from Government (both China and NL), industry, media, and education fellows to celebrate this moment with us.

This program will represent an overarching collaboration between the industry and the education sectors in China and Europe, helping industries, education institutes and research bodies move into the era of digital transformation.

The program aims to facilitate the collaboration between technology, innovation, business development and education. The objective is to add value to the local social-economic community and academic-practice collaboration by means of joint research, China-EU relevant business relationships, and applied projects (such as a technology-business program).

Huawei is committed to investing in Europe, and the MoU is part of the company’s mission to aid in talent development across Europe. The goal is to achieve local employment to contribute to the European economy and serve European industries for generations to come.

 

 In the context of this agreement, RSM Associate Dean for China Business and Relations and Associate Professor Dr ZHANG Ying will be named as Erasmus-Huawei Professor and Academic Director for the Erasmus-Huawei Collaboration Program. 

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